Knowledge Management Strategy Planning: Methodology for a Life-Insurance Company
نویسندگان
چکیده
The strategic management of knowledge assets for competitive advantage in enterprises is important. This paper presents a systematic approach that can be followed to formulate a knowledge management (KM) strategy. The management of knowledge should not be done in an ad hoc or isolated manner. It should be integrated into the other management activities in the enterprise and linked to the strategic plan. The paper presents the results of an empirical survey to investigate the current situation with regard to KM activities in a lifeinsurance company and to determine the relationship between the KM activities and the business strategy of the enterprise. The results of the empirical survey indicated that there is a clear understanding of the importance of KM and acknowledgement that it could be a source for sustainable competitive advantage in the enterprise.
منابع مشابه
Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...
متن کاملRetaining Customers Using Clustering and Association Rules in Insurance Industry: A Case Study
This study clusters customers and finds the characteristics of different groups in a life insurance company in order to find a way for prediction of customer behavior based on payment. The approach is to use clustering and association rules based on CRISP-DM methodology in data mining. The researcher could classify customers of each policy in three different clusters, using association rules. A...
متن کاملIDENTIFICATION AND PRIORITIZATION OF ENVIRONMENTAL FACTORS AFFECTING THE IMPLEMENTATION OF ORGANIZATIONAL STRATEGIES IN THE INSURANCE INDUSTRY (A CASE STUDY OF ASIA INSURANCE)
A company or organization requires special unique strategies to achieve organizational goals which not only do bring about macro-and long-term goals, but also create competitive status for the organization. However, developing different strategies will not guarantee the organization’s success, but the implementation of strategy is the most important step in the entire life of strategic managem...
متن کاملCustomer Retention Based on the Number of Purchase: A Data Mining Approach
Purpose: this study wants to find any relationship between the numbers of purchase and the income the customer brings to the company. The attempt is to find those customers who buy more than one life insurance policy and represent the signs of good payments at the same time by the help of data mining tools. Design/ methodology/ approach: the approach of this research is to use data mining tools...
متن کاملاستفاده از تکنیک دیمتل فازی برای رتبه بندی راهبردهای مدیریت دانش
Knowledge is one of the most important resources of every company that must be effectively managed like any other resources. In addition to inter-organizational reasons, most of companies consider knowledge management and its effective usage as a leverage to be able to compete in their field. Although a lot of research has been conducted in this area, company's manager and decision makers fail ...
متن کامل